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COMMUNICATE TARGETED INITATIVES TO YOUR DESIRED AUDIENCE. PROVIDE CONCERT GOERS ADDITIONAL INFORMATION RELEVANT TO THEM. SPEAK TO THEM ABOUT OTHER MUSIC FESTIVALS OR ABOUT NEW ARTISTS THEY ALSO MAY HAVE AN INTEREST IN. IT'S ALL ABOUT CONNECTIONS AND WHAT BETTER WAY THAT THAN CLEARLY PROVIDING CONTENT YOUR AUDIENCE HAS A PASSION ABOUT OR A VESTED INTEREST IN!

How ‘busyness’ became a bona fide status symbol

How ‘busyness’ became a bona fide status symbol

December 21, 2016

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Lyft Ditches Its Iconic Pink Mustache to Help You Find Your Ride Faster

Lyft Ditches Its Iconic Pink Mustache to Help You Find Your Ride Faster

November 15, 2016

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Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

October 26, 2016

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After Tease, Dos Equis Debuts Its New Most Interesting Man in the World

After Tease, Dos Equis Debuts Its New Most Interesting Man in the World

October 25, 2016

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Can Digital Experts Become the Marketing Experts That Agencies Need?

Can Digital Experts Become the Marketing Experts That Agencies Need?

October 07, 2016

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Why Experiential Is the Heart of Branding

Why Experiential Is the Heart of Branding

September 07, 2016

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Bud Light Tackles Another Hot-Button Issue: Transgender Rights

Bud Light Tackles Another Hot-Button Issue: Transgender Rights

August 15, 2016

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Why Agencies Should Be Betting Big on Data

Why Agencies Should Be Betting Big on Data

August 03, 2016

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8 Reasons Why Digital Advertising Works For Brands

8 Reasons Why Digital Advertising Works For Brands

June 16, 2016

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Blue Point Beer Ads Pay Homage to Long Island's Patchogue

Blue Point Beer Ads Pay Homage to Long Island's Patchogue

June 02, 2016

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Digital Darwinism Has Created a Market of Digital Narcissists

Digital Darwinism Has Created a Market of Digital Narcissists

April 20, 2016

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Girl-Powered: Elizabeth Banks' Comedy Site Is Open for Business and Brands

Girl-Powered: Elizabeth Banks' Comedy Site Is Open for Business and Brands

April 05, 2016

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Watch Seth Rogen and Amy Schumer in Bud Light's Super Bowl Ad

Watch Seth Rogen and Amy Schumer in Bud Light's Super Bowl Ad

March 21, 2016

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PepsiCo Brad Jakeman  Has Tough Words for Agencies Suggesting They Have Not Kept Pace With Change

PepsiCo Brad Jakeman Has Tough Words for Agencies Suggesting They Have Not Kept Pace With Change

March 21, 2016

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Behind OOH’s strong third quarter; Spending rises 4.3 percent, well ahead of other traditional

Behind OOH’s strong third quarter; Spending rises 4.3 percent, well ahead of other traditional

March 15, 2016

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7 Billion People, One Story: The Power of Content Curation

7 Billion People, One Story: The Power of Content Curation

February 18, 2016

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OOH: POISED FOR ANOTHER STRONG YEAR

OOH: POISED FOR ANOTHER STRONG YEAR

February 15, 2016

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A media buyer’s primer on content marketing

A media buyer’s primer on content marketing

February 15, 2016

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