PROVIDE CONTENT SPECIFICALLY DESIGNED FOR THE NFL, NHL, NBA, MLB, MLS, NCAA SPORTS FAN
Providing Value. Know your audience and speak with them directly. It no longer matters if this audience is outside your typical market segment.
For example if you are an established and recognized brand and you are trying to communicate with an audience filled with the "extreme sports fans" simply bombarding & smashing them with your Iconic Branding is no longer going to work. You need to open up the dialog and start listening to what they want because todays consumer is in control.
This is the perfect opportunity for the advertiser to provide content that the "extreme sports fan" prefaced earlier has a vested interest in. Sharing information on upcoming "extreme sporting events", potentially trending athletes like Ken Block or David Pelle or even Major Feats & Accomplishments... this is where your iconic branding should be anchored.
"CONTENT MARKETING WILL ONLY GROW IN IMPORTANCE, AND IT'S GOING TO DIRECTLY AFFECT MEDIA, MEDIA BUYERS AND PLANNERS."
"WHAT TODAYS CONSUMER WANTS IS AN INSPIRING PERSONALIZED EXPERIENCE. THEY CALL THE SHOTS AND THEY WANT MORE FLEXIBILITY AND FREEDOM OR BETTER PUT A CHOICE ON HOW,WHAT, AND WHEN THEY CONSUME"
"We create an event within an event where we can touch a consumer one-on-one, where you can engage directly, and teach them about your product, and do so by interacting in a quality way."