What Is Content Marketing & Why Is It So Important?
There are lots of definitions, but in essence it’s a kind of story telling. The aim is to forge a rapport with the consumer by telling an entertaining or useful story, or simply by providing useful information.
Good content marketers ask themselves what people want – and then give it to them with a brand name attached. Think of it as sponsored content.
It’s the equivalent of learning that your husband wants an iPad. You give him one but include a selfie as the wallpaper and screensaver. Every time he uses it, he sees your face. You will always be front of mind.
So it is a generous gift but also self serving, though in an inoffensive way.
Introduce Consumers To Additional Live Music Concerts, Killer Viral Footage, Upcoming Sporting Events, Trending Athletes etc.
"REMOVE EXPENSE OF BLIND BLANKET COVERAGE. TARGET THE RIGHT AUDIENCE EVERY TIME."
You Are Providing Content That Excites. Content Your Audience Will Want To Share With Others.