EXCITING CONTENT ENGAGEMENT FOR THE AUDIENCE AT CONCERTS, FESTIVALS & MUSIC SERIES
Content Marketing At Concerts And Why Is It So Important?
There are lots of definitions, but in essence it’s a kind of story telling. The aim is to forge a rapport with the consumer by telling an entertaining or useful story, or simply by providing useful information.
Good content marketers ask themselves what people want – and then give it to them with a brand name attached. Think of it as sponsored content.
It’s the equivalent of learning that your husband wants an iPad. You give him one but include a selfie as the wallpaper and screensaver. Every time he uses it, he sees your face. You will always be front of mind.
So it is a generous gift but also self serving, though in an inoffensive way.
Introduce Consumers To Additional Live Music Concerts, Killer Viral Footage, Upcoming Sporting Events, Trending Athletes etc.
"REMOVE THE EXPENSE OF BLIND BLANKET COVERAGE. TARGET THE RIGHT AUDIENCE EVERY TIME."
A Brand today needs to do three things to succeed:
-Innovate around the product and the user experience
-Develop seamless consumer relationships across distribution channels
-Put mobile (and increasingly video) at the centre of their consumer offerings
“Beyond digital: empowered consumers seek out tailored, inspiring content experiences that transcend platforms and can be shared.”
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.
You Are Providing Content That Excites.
Content Your Audience Will Want To Share With Others & Sharing Is Good!