Provide Value. Know your audience and speak with them directly. It no longer matters if this audience is outside your typical market segment.
As an example if you want to communicate with an audience filled with the "extreme sports fans" simply bombarding them with your Iconic Branding is no longer going to work.
This is the opportunity for the advertiser to communicate with & provide content the "extreme sports fan" prefaced earlier has a vested interest in. Sharing information on upcoming "extreme sports events", trending athletes like Ken Block or David Pelle or Major Feats & Accomplishments... this is where your iconic branding should be cemented.
CONTENT MARKETING WILL ONLY GROW IN IMPORTANCE, AND IT'S GOING TO DIRECTLY AFFECT MEDIA, MEDIA BUYERS AND PLANNERS.
"We create an event within an event where we can touch a consumer one-on-one, where you can engage directly, and teach them about your product, and do so by interacting in a quality way."
"AMAZING QUICK EXCHANGE VISUALS & OUTSTANDING DIGITAL COMMUNICATION CHANNELS"